Case Study - Fiona, New Leaf Coaching.

Case Study: Brand Photography for New Leaf Coaching

Client: New Leaf Coaching – Fiona Creed

Services: Brand Identity Photography, Lifestyle Portraits

Location: Hardman Studios, Liverpool

Sector: Coaching, Training, Empowerment

The Brief: Real, Relatable, and Empowered

Fiona Creed, founder of New Leaf Coaching, came to me through my ongoing collaboration with Luva Marketing, who were building her new website: https://newleaf.coach.

Fiona sent me a few reference images and a snapshot of her work-in-progress website design. Together, we created a clear, intentional shot list that captured her brand values.

Fiona absolutely nailed the pre-shoot prep:

• Turned up with hair in rollers, perfect makeup, and a rail full of great outfit options

• Brought along a brilliant friend who helped with styling, touch-ups, and, most importantly—kept her laughing. Having a friend on set made such a difference. It helped us get those natural, relaxed shots, and genuine smiles.

The Results: A Brand Brought to Life

Fiona is my Brand Identity Shoot poster girl. She brought energy, planning, and joy to the entire process, and the images reflect that. I’m very proud of what we created together.

🎯 Key outcomes:

• A full set of on-brand, versatile images for web and social

• Poses ranging from warm and welcoming to confident and bold

• Natural, expressive shots that feel authentic and real.

Want to see the finished site?

Take a look here: https://newleaf.coach ( at time of writing still the coming soon page)

And if you’re ready to create your own stand-out brand visuals—let’s make it happen.